Youtube has just revealed to us that they will be offering an ad-free version of their site to users for a monthly fee. The service reportedly will also allow customers to store offline versions of videos on their devices.
The message is relatively vague about the exact details of the unnamed subscription service. No pricing schemes or exact release date is listed. We imagine it will hit their production site very soon, though, and the cost will be $10-20 USD recurring monthly.
An immediate concern for YouTube content creators is how this new service will effect their income. This concern is very valid, a there’s no way to opt out — you’re either in, or YouTube will not pay you anymore.
For the unaware, in it’s current state, the interstitial ads you see on videos generate revenue which is then pooled split between YouTube (45%) and the video creator(55%). What’s likely is content creators will now receive a set rate per thousand users.
We’ll keep this page updated with information as it’s released.
Dear YouTube Partner,
Your fans want choices. Not only do they want to watch what they want, whenever they want, anywhere, and on any device they choose, they want YouTube features built specifically with their needs in mind. Over the past several months, we’ve taken bold new steps to bring these experiences to life. Since inviting hundreds of thousands of fans into our YouTube Music Key Beta, we’ve seen tremendous engagement. And we’ve seen an equally enthusiastic response for our new YouTube Kids app, designed to give families a simpler and safer video-viewing experience— it’s already crossed 2 million installations in less than one month.
We’re excited to build on this momentum by taking another big step in favor of choice: offering fans an ads-free version of YouTube for a monthly fee. By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising revenue.
So what’s next?
Launching a new paid offering will require us to update your terms through your Creator Studio Dashboard—a process that should feel familiar to anyone who went through a similar process three years ago when we began distributing and monetizing your content on mobile devices. Today, mobile represents over half of all watchtime and mobile revenue is up 200% in the last year. Just as with mobile, we’re confident this latest contract update will excite your fans and generate a previously untapped, additional source of revenue for you. Please look out for our notification, review it and let us know your thoughts.
It’s an exciting year for YouTube, as we push ourselves into uncharted territories. But we continue to be guided by a desire to deliver the choices fans want and the revenue you need. By working closely with you, we know it’ll be a successful journey.
The YouTube Team